As parents and those who care about teenagers, what do we need to know about Gen Z as Digital Natives?
Over the past 18 months, I have had the privilege of leading our GEN Z study at Impact 360 Institute with the wonderful team at the Barna Group and David Kinnaman. The research findings are about to be released. (Sign up to watch the free Livestream here).
This will be the most comprehensive research to date on the worldview, attitudes, beliefs, spiritual and moral views, and cultural impact of Gen Z (the generation after Millenials). I have been writing about these issues and how to train students to build a lasting faith (Get your teenager ready). It’s what I wake up thinking about each day.
From the focus groups to the research design, it has been a fascinating experience! If you have a middle schooler or high schooler right now then they are a part of GEN Z. As parents, you will want to know what the world (and worldview) of the next generation is shaping up to be and what that means for how you parent your kids in today’s culture.
Here is just a short video conversation I had with David Kinnaman as we get ready to launch this research.
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